YOC stands for "Your Opinion Counts" and was founded by Dirk Kraus in 2001 with a spectacular campaign called "Cash or Crash". Around 80,000 mobile phone users decided by text message whether a Porsche 911, which had been hanging from a crane at Potsdamer Platz in Berlin for days, was going to crash to the ground or given away in a prize draw. YOC was one of the first providers of mobile advertising in Germany, which at this time consisted mainly of text message competitions. Coca-Cola and Pepsi were some of YOCs first customers. In 2004 one of the first MMS campaigns in Germany was implemented on behalf of the sports clothing manufacturer Nike. For the event series "Panna K.O.", 25,000 football-loving community members were invited to watch the football fun-events. In the following years YOC developed into a market leader for mobile advertising and expanded throughout Europe. Today YOC has offices in the five leading European markets with over 70 employees.
Over the course of its history YOC has been nominated many times for awards and been selected as the winner for awards such as the New Media Award, the POS Marketing Award and the German Unternehmerpreis (Entrepreneur Award). In 2012 YOC was rewarded with the renowned Cannes Mobile Lions Gold Award for the "Mystery Ad". Since then the Mystery Ad has become an established advertising format.
Dirk Kraus is the founder of YOC AG, based in Berlin. He is a member of the Management Board. He heads the Corporate Development, Corporate Finance, Marketing and Public & Investor Relations divisions, operating on a transnational basis. In addition to his responsibilities for the strategic expansion of the company's market-leading position in Europe, he is also responsible for innovation management with a particular focus on technological and product development.
In his position as CTO, Evgenij Tovba leads the global technology arm of YOC. He is also responsible for the strategic development of the company's products, software development, IT operations, product marketing and the expansion of the infrastructure for Mobile Programmatic selling.
As Country Manager Germany, Jan Gräwen is responsible for the strategic development of YOC Mobile Advertising in Germany, the sustainable expansion of the company's portfolio and developing the Berlin and Düsseldorf teams.
Ignacio Azcoitia, as Managing Director, heads YOC's business activities in Spain. He is responsible for client relationships with leading publishers, media agencies and advertisers. He is also responsible for expanding YOC's market position as the leading mobile advertising provider in Spain.
Maximilian Pruscha, as Managing Director, is responsible for managing YOC CEE GmbH in Austria. Under his leadership YOC has grown to become the biggest mobile media network in Austria. In 2013 the company ran over 300 mobile campaigns for clients. His focus is on securing the company's market position and on expanding business activities in Central Europe.
Wojciech Nowanski, as Country Manager Poland is responsible for the strategic business development of YOC in Poland. He leads the sales and publisher management and is in charge of relationships with media agencies at the local Polish market.
As Director Finance at the YOC Group, Sebastian Bauermann is responsible for supporting the financial management of the company as well as internal reporting to the board of directors and supervisory board. His area of work includes economic planning, participation controlling, treasury management, together with the optimisation of internal accounting processes and the SAP enterprise resource planning system applied by YOC.
Martina Serwene heads the Corporate Communications department in Berlin and is responsible for managing all communications processes throughout the company and across all European locations. Furthermore, she coordinates capital market communications and investor relations as well as managing events and trade show appearances.
As Head of Human Resource, Jenny Pippow is responsible for the coordination and further development of internal HR structures and processes at YOC. Her area of work includes managing HR operations, recruiting processes and the roll-out of the internal learning and development programme.