Mobile Advertising Formats

Banner Formats

Device Class

Technical Specifications

X-Large
Image Banner

(6:1)

Device Class 5
(> 320 px display width)

• 300x50 pixels, up to 10 KB
• Format: .GIF, .JPEG
• Text: up to 24 characters

Large
Image Banner

(6:1)

Device Class 4
(240 - 319 px display width)

• 216x36 pixels, up to 8 KB
• Format: .GIF, .JPEG
• Text: up to 18 characters

Medium
Image Banner

(6:1)

Device Class 3
(176 - 239 px display width)

• 168x28 pixels, up to 6 KB
• Format: .GIF, .JPEG
• Text: up to 12 characters

Small
Image Banner

(6:1)

Device Class 2
(128 - 175 px display width)

• 120x20 pixels, up to 5 KB
• Format: .GIF, .JPEG
• Text: up to 10 characters

Default

Device Class 1
(76 - 127 px display width)

• up to 10 characters text

Banner Formats

Device Class

Technical Specifications

iPhone Banner

Specially for iPhones (>320 px display width)

• 318x53 pixels, up to 15 KB
• Format: .GIF, .JPEG
• Text: up to 24 characters

Xtra Big Banner

Specially for BlackBerries and other mobile devices with >300 px display width

• 600x100 pixels, up to 20 KB
• Format: .GIF, .JPEG
• Text: up to 24 characters

Expandable Ad

Specially for iPhones
and Android Phones
(>300 px display width)

• 318x53 pixels, up to 15 KB (6:1)
• 300x75 pixels, up to 15 KB (4:1)
• 600x600 pixels,
  up to 100 KB (1:1)
• Format: .GIF, .JPEG
• Text: up to 24 characters

Interactive Expandable Ad

Specially for iPhones
and Android Phones
(>300 px display width)

• On request

Splash Screen Ad

Specially for iPhones
and Android Phones
(>300 px display width)

• 320x416 pixels, up to 20 KB (1:1.3)

• Format: .GIF, .JPEG

• Not animated

VideoAd on dailyme.tv
(also available as pre/post roll video)

All device classes

• 640x360 pixels (16:9)

• Format: .MP4, .WMV, .FLV, .3GP, .MOV

• Sound in .MP3 format

• Frame rate: 12.5

• Bit rate:
  Video 500k / sec
  Audio 64k / sec

Video pro/post roll on MTV

All device classes

• Format: .MP4, .WMV, .FLV, .3GP, .MOV, .AVI

• Length: up to 30 sec

• Frame and bit rate are accordingly adapted

Video advertorial on MTV and/or Viva

All device classes

• On request

Portal branding
(portal colouring)

All device classes

• All MMA standard banners (6:1)

• Colour value as hexadecimal code

Portal sponsoring
(header placement)

All device classes

• 300x75 pixels, up to 15KB (4:1)

• 216x54 pixels, up to 8KB (4:1)

• 168x42 pixels, up to 6KB (4:1)

• 120x30 pixels, up to 5KB (4:1)

• Up to 5 frames for animated banners

• No text taglines

Click-to-Call Ad

All device classes

• All MMA standard banners (6:1)

• Phone number