A new Dimension of Mobile Advertising

Rich media mobile advertising finally available for the mobile browser and iOS, Android and Windows Phone 7 applications

The YOC Ad Plus is one of the first rich media ad formats worldwide that can reach all mobile internet users due to cross-platform enabling which goes far beyond the existing means of mobile advertising.

The YOC Ad Plus has four characteristic product features: cross-platform enabling, rich media, content targeting, and measurement.

Cross-Platform Enabling
This interactive advertising format can be integrated into mobile browser and cross-platform into iOS, Android and Windows Phone 7 applications. From now, advertisers can reach all mobile internet users.

Rich Media
The interactive communication offer ranges from picture galleries, videos and 360° views to the integration of social networking links. It is possible to integrate couponing and entertainment offers, response elements and to download wallpapers directly from the ad format. The YOC Ad Plus enables intensive interaction with the brand. Advertisers attract high brand awareness and enthusiasm from customers and generate higher recall values. This gives advertisers the opportunity to show appealing ads to their users without having them to leave the application or the portal.

Content Targeting
Detailed targeting options guarantee reaching the desired target group. The use of the YOC Ad Plus enables advertisers to choose between several targeting criteria in order to minimise wastage. The following operators are available: operator, platform and time targeting. The YOC Ad Plus also offers content targeting, which enables advertisers to precisely define the mobile portal and the mobile application to be used with the ad.

Measurement
Advertisers benefit from detailed reporting in order to control and optimise their advertising campaigns. It is possible to evaluate for example the number of page impressions, views, clicks, and the frequency of use of the integrated features varying according to the platform used.