Mobile Banner Placements

Many mobile campaigns still focus on classic mobile banners, which can be placed on all mobile surfaces in very different formats.

Besides the banners according to MMA (Mobile Marketing Association) standard, YOC uses two self-developed formats, the iPhone banner and the Xtra Big banner. MMA banners cannot offer perfect advertising events on all smartphones. This gap is successfully closed by the iPhone and Xtra Big banners. YOC's mobile AdServer also guarantees that every single mobile banner is adjusted precisely to the display size of the handset in question.

In addition to the placement within the content, mobile banners can also be placed at the upper or bottom edge of the screen. These are fixed elements, so called sticky ads, that are used to substantially increase the awareness and response of the user.