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27.01.2012
Strategic focus: one group – two business units
From now on the products and technologies from the business unit Mobile Technology will be marketed under the Sevenval brand. The business unit Media will continue to be operated under the YOC Media core brand. more
11.11.2011
YOC Group publishes report for 3Q 2011
The first three quarters of the current financial year were a challenging time for the YOC Group, with sales reaching €23.2 million and an operating result of €-2.5 million. more
04.10.2011
Smashing success for YOC Smart Web App
The media library of the German TV channel ZDF is now available on the Apple App Store and Android Market: The YOC Smart Web App of the German TV channel ZDF reached more than 500,000 downloads in the first weeks after its launch. This success is based on the combined advantages of native applications and the mobile web: The YOC Smart Web App enables iOS and Android users to watch numerous videos of the “ZDF Mediathek” media library on their smartphones and tablet PCs when they are on the go. more
30.09.2011
YOC Brings ubiyoo Under Mobile Advertising Unit Umbrella
Rebrands performance-based blind ad network ‘YOC Performance Network’: YOC, Europe's leading mobile technology and media provider, today announced that ubiyoo, its performance mobile advertising network, has been rebranded and re-launched as YOC Performance Network (www.yoc-performance.com), to create a key segment of YOC's overall mobile advertising offering. more
21.09.2011
Mobile Advertising works
YOC and Mindshare are presenting cross-media research approach: Just in time for dmexco 2011, YOC is presenting the results of a study on the effectiveness of mobile advertising carried out in collaboration with Mindshare. The study came up with a clear result: There is a significant increase in advertising perception, brand image and consumer acceptance when “mobile” is integrated into the media mix. more
18.08.2011
Mobile audiences inspired by YOC
• Mobile Market is growing strongly • Need for mobile cross-platform products increases • YOC’s highly demanded mobile technology and media products push the market more
12.08.2011
First half of 2011: YOC reports increase in turnover to € 16.5 million
The YOC Group saw an increase in turnover to € 16.5 million over the last six months of the current financial year, 6% up on the same period last year. more
07.07.2011
Jigsaw goes Mobile: The retailer launches mCommerce site based on YOC Technology
Just recently, women's fashion retailer Jigsaw launched its mCommerce site m.jigsaw online.com powered by YOC. It is one of the UK's first full mCommerce sites enabling consumers to use their smartphones to buy clothes or learn more about the latest fashion trends while they are on the go. more
27.06.2011
YOC media network reports record spring
In May 2011, the YOC Group reported more than 2 billion available ad impressions on the YOC media network, not including ubiyoo, YOC Group's performance network. Over the same period, 112 international campaigns of customers such as McDonald's, BlackBerry, Givenchy, Porsche and Barclays ran on Europe's largest mobile advertising network, making it the most successful month in the history of the YOC media network. more
18.05.2011
Successful advertising format YOC Ad Plus goes cross-platform
Now, this emotional and interactive advertising format can also be used on mobile browsers and runs cross-platform on iOS, Android and Windows Phone 7 applications, which adds another distinctive feature to the format. more
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