Wilkinson - YOC Ad Plus

Wilkinson Sword is the first brand to utilise the YOC Ad Plus format, engaging in targeted, interactive communication with their target group. With this campaign, Wilkinson Sword are promoting their new razor Hydro 5, running the campaign on various iPhone applications within the YOC network including wetter.com, 90elf and barcoo. In addition this campaign ran on wetter.com’s iPad application.

YOC Ad Plus is Europe's first rich media advertising format, developed especially for use within mobile applications and offering the advertiser far more than the existing capabilities of mobile advertising. The Wilkinson Sword YOC Ad Plus campaign includes video, 360° view, an animated menu and a registration tool, through which the user is able to order a free sample.