Otto - Showroom Video Ad

Our customer Otto is the first to benefit from the self-developed advertising format “showroom video ad“, which makes optimum use of the specific iPad features.

The "showroom video ad" was developed in a multi-media campaign especially in order to be placed on the iPad, integrating the current advertising video directly into the content of the application. It also contains an ingenious feature perfectly suited for the media: If you move the iPad into a horizontal position when the OTTO banner appears, the OTTO video opens up showing the current fashion trends for all travel destinations. There is also a darkened layer in the background hiding all other content.