A current study carried out by Juniper Research forecasts that more than 2.6 billion mobile tickets will be used by more than 208 million mobile phone users by 2011. YOC enables mobile ticketing whether it is for the cinema or as a boarding pass for a flight. The users will have their tickets sent to their mobile phones in the form of a number combination or barcode, which can be read out and/or verified electronically.

Mobile discounts and coupons encourage consumers to make a spontaneous visit to the point of sale, no matter what time it is or where they are. YOC offers many ways of implementing these solutions, via SMS or MMS. Personalised coupons with 2D barcodes can be read by scanner technologies at the point of sale.

YOC enables direct sale via the mobile phone. There are a number of different mobile payment methods that take into account the individual preferences of consumers, and make it possible to settle a bill via the mobile network operator (WAP Billing), micro-payment systems, in-app purchases and premium SMS or credit card billing