Many years of experience in brand communication for mobile phones help YOC to give reliable advice on the selection of an ideal mobile strategy to address the relevant target groups. In cooperation with you, we assess your opportunities and challenges and develop a sustainable and successful Mobile Strategy.
We pay attention to the fact that the planning needs to take into account your communication objectives and budget plans. Using the functions of the YOC Mobile AdServing Systems, we improve the temporal and geographical distribution of mobile advertising campaigns. On-going campaigns are optimised by regular performance reviews and, if necessary, adapted by changes of the media plan.

When it comes to using the internet on mobile end devices, usability plays a crucial role for user acceptance. On the one hand, users with mobile devices and applications are less familiar with the stationary internet and on the other hand representation and operation possibilities are different. The usability test is where the actual users come into play. Real use situations are used to thoroughly check mobile websites and applications. YOC Group develops target-aimed usability tests, which are carried out according to standardised methods. Thus, you receive significant results as a basis for precise optimisation strategies.