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Ads on mobile in a new dimension: YOC launches YOC Ad Plus
London, 2nd September 2010 - With the launch of YOC Ad Plus, Europe's leading mobile agency YOC is taking mobile advertising to a new level. YOC Ad Plus is Europe's first rich media advertising format, developed especially for use within mobile applications and going far beyond the existing capabilities of mobile advertising. The advertising format can integrate video, picture galleries and 360° rotation, for example, and is configured for all operating systems. YOC Ad Plus is a unique mobile advertising format thanks to unrivalled and reliable targeting and measurement capabilities. Wilkinson Sword is the first customer to use this highly engaging advertising format.
"YOC's release of YOC Ad Plus puts us in a very advantageous position in the mobile advertising market, as we are the first company to offer advertisers such a rich format on a premium open network. YOC Ad Plus allows advertisers to hand pick well known media titles on which to run their campaigns, offering a solid advertising environment," says Gary Danks, Advertising Director at YOC Ltd. "YOC Ad Plus's ability to deploy multi-media will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness," he adds.
YOC Ad Plus has four characteristic product features: rich media, content targeting, measurement, and cross-platform enabling.
When a user clicks on a YOC Ad Plus ad banner, it opens full screen and enables numerous interactive communication elements for the advertiser. These range from picture galleries, video and 360° rotation, to the integration of couponing, wallpapers which can be downloaded directly from the ad, and social networking tools. When engaging with the advertising activity, a user will not have to leave the application initially accessed, which is a huge advantage not only for the user but especially for the publisher of the application. One click on the close button of the ad and the user returns to the application.
YOC Ad Plus also includes detailed targeting capabilities to address the desired target group. YOC Ad Plus advertisers are able to use a combination of targeting criteria in order to avoid wastage, with the following options available: geo-targeting, age & gender and time targeting, as well as frequency capping. YOC Ad Plus also offers content targeting, enabling advertisers to precisely define which mobile applications they wish to advertise on.
YOC Ad Plus can now be used on Apple iPhone and iPad and will soon be available for other operating systems. By autumn 2010, YOC Ad Plus will also be available for Android applications.
Advertisers can choose from reliable measurement tools to control and optimise existing advertising campaigns. They can evaluate, for example, page impressions, clicks, and the frequency of use of the integrated tell-a-friend feature.
YOC Ad Plus comes with a minimum booking volume. Advertisers will be able to choose from three packages.
Press conference
Dirk Kraus, CEO of YOC AG, will present YOC Ad Plus in more detail at a web-based press conference at 10.00 a.m. on Friday, 3rd September 2010. Please feel free to join us!
For attending the conference, please use the following login information:
1.) Telefon
+49 (0) 69 71044 5598 - Germany
+44 (0) 20 3003 2666 - UK
+1 202 204 1514 - USA
+34 91 787 0777 - Spain
+43 1 25349 78223 - Austria
Password: YOC AG Press Conference Call
2.) Online
Login Participants: Enter Name, Participant Access Code: 2852856, phone and email
3.) Video Link
http://www.youtube.com/watch?v=cwmCONZ_Ayk
