YOC and Eurosport cooperate in mobile marketing across Europe

Berlin, 19^th July 2010 - YOC Mobile Advertising GmbH, Europe's biggest premium mobile marketer, gains Eurosport as a new publisher. Thus, YOC expands its portfolio to include another very attractive title. Eurosport mainly benefits from the broad international positioning of the leading mobile marketer.

From now on, YOC and Eurosport cooperate to market the inventory of the Eurosport iPhone app, which is available in a total of 10 languages. The specialised mobile marketer has close relations with all relevant media agencies and direct customers across Europe. It is thus the ideal marketing partner for Eurosport and its international portfolio.

This app, which ranks among the top six sports applications in the Apple Appstore Germany, provides advertisers with very attractive advertising space and high media penetration. This app also offers comprehensive content, which deals for example with topics such as football, tennis, Formula 1 and cycling and enables customers to directly address a specific target group.

"With the Eurosport iPhone app, we add a top brand with an international orientation to our mobile marketing portfolio", says Dirk Kraus, CEO of YOC AG. He adds: "We are looking forward to systematically applying our international marketing competencies to this customer."

With its free news application, Eurosport offers one of the most successful sports apps in Europe. In the past few months, this app was downloaded more than 2.3 million times.

For more information about the company:

www.yoc.com

Contact

YOC AG
Corporate Communications
Anna Augar
Karl-Liebknecht-Str. 1
10178 Berlin
Tel: +49-30-726162-202
Fax: +49-30-726162-222
pr@yoc.com
http://www.yoc.com/

2010_07_19_YOC_Eurosport_UK.pdf